Ep 73 3 Easy ways to use AI in podcast and more: with She Podcasts CEO Jessica Kupferman

Welcome back to another exciting episode of Thyme 4 Tea with Mikita! Today's episode, titled "3 Easy Ways to Use AI in Podcasts and More," explores how artificial intelligence (AI) is revolutionizing the podcasting world by boosting creativity, saving time, and promoting inclusiveness. Join us as we dive into the awe-inspiring realm of AI and discover how it is transforming the way we create and consume podcasts.

Our esteemed guest, Jessica Kupferman, CEO of She Podcast, shares her valuable insights on the role of AI in podcasting, tips on utilizing technology to our benefit, and the importance of diversity and inclusivity in the industry. Jessica's passion for empowering and educating women and non-binary individuals in podcasting shines bright as she provides vital information at the She Podcast Live conference – an event designed especially for this talented and creative demographic.

In this episode, you'll learn about:

1. Creativity Enhancement: Discover how AI improves podcast content by suggesting innovative topic ideas, generating catchy episode titles, and even assisting with script creation. 
2. Time-saving Techniques: Uncover the secrets of AI-powered editing tools, transcription services, and promotional automation that save you valuable time while producing high-quality episodes. 
3. Inclusivity Matters: Get inside information on the She Podcast Live conference, where we delve into the importance of creating safe and supportive spaces for women and non-binary individuals in podcasting.

By the end of this captivating episode, you'll be armed with useful tips and resources to harness the power of AI and take your podcast to the next level. So grab your favorite cup of tea, sit back, and get ready for an enthralling and enlightening Thyme 4 Tea experience with Mikita and Jessica Kupferman!

If you are loving all this juicy tea as much as I am, then click here and leave a comment I can not wait to hear from you.

Get tickets to She Podcast or Learn More HERE!
SHOW NOTES

TIMESTAMP
[00:00:27] Impact of AI in Podcasting
[00:04:16] Speaker's journey to podcasting
[00:07:36] Potential of AI in Podcasting
[00:11:04] Benefits of Language AI for Writing and Marketing
[00:14:25] Using Jasper for AI-powered content creation
[00:18:03] AI Writing Tools for Podcasts
[00:21:41] Challenges of Visions in Art Communication
[00:24:54] Tips and advice for podcasters at different stages
[00:28:08] The Importance of Building a Podcasting Community
[00:31:19] Tips for Starting a Successful Podcast
[00:34:50] Generating topic ideas for your podcast
[00:37:59] Promotion of Xi Podcast Live event

Transcript

Alright. Welcome back. Thank you so much for just sharing your time, your space, and your amazing energy with me today. Today, I am super excited to be sharing our space with the one and only Jessica Kufferman. She's the CEO of She Podcasts in She's coming on to spill a little tea about how you can get ahead of the curve with using AI and podcasting and where it's gonna be taking us as well as to talk about the Amazing She cop She Podcast Live Conference that's coming up this June you do not want to miss that.

Jessica

02:48

So stay tuned so you can get all the details. Okay? Alright, Jessica. Welcome so much. I'm so happy to happy to hear.

mikita

02:55

You. Thank you so much. I'm so excited to be here. And especially to talk about this because it's 1 of my favorite things to talk about lately. I

Jessica

03:12

think, like, I think I've been talking about it so much. And because I'm actually coming up on my 2 year podcast anniversary, I think it's like Oh, congrats. Thank you. Yay. And it's it's funny because Podcastin wasn't really my idea.

Jessica

03:22

It was my husband's eye for me. Yeah. He sort of reached it to me and was like, you should do this. And I'm like, Yeah. I don't think so.

Jessica

03:39

What was your resistance? I'm just curious. I was like, what do you think I'm gonna say that's like gonna have people like tuning in? Like, I don't know what I'm gonna be talking about or what to say, and he was like, you talk all the time.

mikita

03:45

I mean, that's an that's an accepting man right there, you know?

Jessica

03:53

Yeah. My bad. Yeah. He is. He definitely is, and it's actually become, like, my like, I love it.

Jessica

04:15

Like, I just fell in love with the community, the connection, the people. And I'm just so glad that he saw something in me that made me you know, choose this path. So I guess I just wanna ask you, like, as you when you how did you start into podcasting and what would that journey bike. It

mikita

04:35

was really roundabout. I mean, I yours seems pretty direct, actually, which I love because you were just like, you're crazy. Alright. I'll try it. But but I like, as a little girl so my dad was a video he was in a video producer for news, and he always had, like, the most recent technology.

mikita

05:07

So we always had tape recorders and video cameras and things like that to play with. So my sister and I used to go in the basement with the audio recorder and pretend like I would pretend I was a game show host and she was always the contest dinner. I was the professor and she was because I'm the oldest clearly and the bossiest. So years and years later, you know, I went to college and I was like, I'd love to be in radio and I would go and, you know, I did like a pre you know, it's like a little tour around the studio and there was so many buttons and I was just like, this ain't for me. I don't know.

mikita

05:49

I can't do it. So then, you know, again, we'll fast forward years and years later. I was a graphic and web designer and I was wanting to get a little bit more of an online or a global presence because I was doing a lot of web designs for local business owners, and it just wasn't as I wanted to do more of a 1 to many business model. So I took an online course and at the time, there was a service called blog talk radio where you could sign up and I mean, it did sound like a telephone call and a tunnel. But you know, you could take live collars and it was just like having your own radio show and someone had invited me on.

mikita

06:08

And she ran it a lot like you would run the tonight show. There were segments, you know, and games. And I was like, I am obsessed with this. So you know, within 2 weeks, I had my own show. I thought of a content and I did all the branding because that was my thing at the time and I started doing it.

mikita

06:40

And it was just the most fun ever. There's something so fun about having your own show and inviting get you know, it was it was like a a little girl's dream come true kind of, which you know. Isn't the normal little girl's dream, but whatever, we all have our dreams. So so yeah. So I started that 1 and then I went to an event to learn how to market it better and I met, like, 6 or 7 other women podcasters and their advice and support was so helpful during that a little conference that I've slapped them all in a in a Facebook group.

mikita

07:02

And, you know, 10 years later, it's 21000 women. But at first, it was just for me to have my own little pocket of, like, of, like, podcasting nerds that I could, you know, ask questions to that I, you know, that felt like my peers. So yeah. So my journey to podcasting was, I I mean, I guess, a grab for fame and glory sort of. You know?

mikita

07:02

And then

Jessica

07:14

it just sort of morphed into a career, which has been amazing. Yes. I love the fact that it started with just down there recording with your siblings. And then I

mikita

07:15

wish I

Jessica

07:33

had some of those still. I know that would've been so cool. But that's okay. And like you said, you you built this community of podcast women who all and, you know, just kinda network and help each other. And I've used that community a lot.

Jessica

07:59

Oh, good. I'm glad. Yeah. And I've met some amazing people and I just I love what what you've built and how you're continuing to build that And as we move into this yeah. As we move into this new season of podcasting and using AI, how have you seen that growth or what has been the biggest thing that you have noticed so far?

mikita

08:21

So III like to call myself a bit of an Internet batgirl. Like, between graphic and web design, I, you know, I used to do a lot of just tech support for women entrepreneurs. So it wasn't just grabbing a web design. If they needed an email list, I would set up Mailchimp for them. If they needed to figure out how to do Facebook.

mikita

08:52

I would teach them how to hook it all up with their website or figure out a system. And I'm really good. So because of that, I've been, I like to say, under the skirt of, like, hundreds of websites and tools and systems, like, aweber in constant contact, and then fusions off, which I guess is now key, and we use active campaign. And that's just email marketing. I mean, there's so many other billions and billions of tools out there and when Chad started, I kind of I like to call him Chad because he's he works for me.

mikita

09:12

But you know, like so when so when chat GPT started, I was kinda just like, alright. Well, this is cool. But then on LinkedIn, I started seeing posts about it was like a prompt. There's like a whole prompt community of like telling you how to tell it to do stuff. That you want it to do.

mikita

09:30

And I'll share some of the stuff that I've done with it for my own business, but but I recently just stumbled upon this, so I wanted to share it with you guys like, Like, you can tell chat GPT that it's William Shakespeare and then ask it writing advice. And you will get advice from William Shakespeare.

Jessica

09:31

I

mikita

09:53

just think that's the most amazing thing. Like, what if you could get music writing lessons from John Lennon? Or you know, because it has every bit of information up until 20 21. So that includes every interview, every article, every note they've written And, you know, like, it's just such a wealth of knowledge. So that said, the prompts that I've been the most successful.

mikita

10:18

So first, I started out being, like, Okay. Give me some email subject lines that are persuasive for Shie Podcast Live, and then they gave me some of And then I was like, you know you know, and the more you do it, the braver you get. So I was like, okay. Give me write me an email that's really persuasive. Or, you know, explain to people why they need to come to in person events.

mikita

10:37

Because I've been working on GPOCF Life for a little while. And then we started developing the beginnings of a podcast network. And so in order for me to, you know, we haven't started it yet. But, you know, I've done a little bit of, like, you know, what should go in the marketing materials? What what how should I tell people how it works?

mikita

11:04

You know, I I explained in my own way how it works and then I say, can you please rewrite this to sound inviting and you know, welcoming for someone who's new to the network and it did a perfect job. And then we started working on a 05:01 c 3 and it gave me a website outline, you know, what you know, this is the charity I'm starting. This is who I wanted to help. What are the pages? I mean, can you write me a side outline, and then it wrote me an outline.

mikita

11:15

And then I said, okay. Can you write me the first page, the landing page? I need a mission, a vision statement, you know, benefits. It wrote me the whole thing. The whole thing.

mikita

11:34

It's just been I mean, just the time it has saved. So we started an award show, and I fed it all the different categories of the awards. And I said, I need you to write me like a hundred tweets. Encouraging people to nominate themselves or each others for these 12 categories. I mean, it was, like, 5 minutes.

mikita

11:53

Think of the time and agony when you're staring in front of the screen, trying to count characters for Twitter, and, like, figure out which hashtags. Like, it even does hash the hashtags are included. Like, it was crazy. It was amazing. So So, yeah.

mikita

12:12

So every day, I look at more prompts, different prompts. I have a, like, a bunch of spreadsheets full of prompts about writing, using different, like, psychological frameworks, like using pain points, write this email or convince people who might have fOMO, you know, play to that. It sounds I It sounds kinda evil when I say it that way. It's

Jessica

12:14

not

mikita

12:37

as manipulative as I'm trying to, you know, I'm not trying to mind, you know, mind control people, but you know, you this is these are sales tactics. So -- Mhmm. -- I look them up and then I ask Chad if it can, you know, help me in those ways. Is also able to help me, like, you know, you can rewrite stuff. You can feed it emails that you've written.

mikita

12:51

Like, I happen to have been on the Internet and blogging long enough where, actually, if I asked it, if it knew me, it did, if said, yeah. Jessica Kufrman owns you podcast blah blah blah. It knew who I was. Oh. So I said, can you write an email in the style of Jessica Kufrman?

mikita

13:22

And it did? And then I said, can you write it in the style of Oprah and it did? So now I've got a welcoming warm Oprah email that I can send to my whole like, it was it's just been amazing. The possibilities are we are only just scratching the surface of what it's gonna be able to do for the number 1 thing, I I the number 1 thing it does is save a ton of time. And I'm not saying you can use everything it spits out.

mikita

13:42

It does spit out some nonsense sometimes. It makes stuff up if you don't give it enough detail and you have to edit. And you should edit anyway because you know, because it should have your personal flair anyway. But it's really good at giving me a a head start and and I'm a person that likes a template. Like, I can rearrange template, but I can't work from a blank piece of paper.

mikita

13:52

It's too hard. It it spins me out, you know, with an age. You know, like, just sort of bends out my creativity. I'm just like, I don't know how to start. But, like, if I have 4 words, I can make it into a novel.

mikita

13:53

It's weird. Mhmm.

Jessica

13:58

No. Yeah. I totally agree. Mhmm. I'm right there with you.

Jessica

14:34

And as someone that, you know, I write my own blog for my podcast and I do all of the the captions and the things, having that has been like my new personal assistant to just help me. And it's like, I'm the editor in chief and they're sending me their work. And I am going to, you know, edit some things and we'll put it out from there. But it's it's like you said, it saves so much time. It's so easy to work with, and I feel like I'm not drowning anymore in my little list of things.

mikita

15:09

Absolutely. There's a service called Jasper that's built on top of chat GPT. And, I mean, the templates in there are amazing. You can paste an article in there and it will give you, like, the overview so you don't have to read the whole thing. It will give you it will write you product descriptions for if you know if you have an e commerce site, it can give you, you know, conclusion paragraph, starter paragraph, list of goal blog posts and social media and video scripts, YouTube scripts, TikTok ideas, it it just goes on and on and on.

mikita

15:23

And I mean, yeah, I mean, I actually had it help me write a business name the other day. I was consulting someone who wants to start a an SEO no. No. I'm sorry. Google Analytics business to help explain to entrepreneurs what Google Analytics was.

mikita

15:38

And I was kind of you know, I was looking at this story, so I was like, kind of scraping my brain. And and finally, I just chat I just chatted it. 10 ideas, but make them witty and and and they were great. It was, like, analytics wizard and things like ballet. It was so good.

mikita

15:44

It really is unlimited potential. It's so much fun. Yeah. Is your assistant. So what so So

Jessica

15:51

Yeah. I love I love Jasper. Like, Jasper, I call like, you call chat chat. I call Jasper Jazz.

mikita

15:55

I love that. I'm gonna do that too. That's so funny.

Jessica

16:02

That's amazing. Yeah. I love it. I love the templates. I love the commands best on Jasper.

Jessica

16:33

Just being able to write and and sometimes I'm like, hey, write me an article that about I'm just gonna make up something about the benefits of meditation and breathing and include 2 action 2 action steps people can take today to, you know, get on the right track. And -- Yeah. It's it's amazing. And like you say, sometimes I have to squeak it and be like, yeah, that's not it. And then put in my spin.

mikita

17:03

In 1 particular prompt, I said write a letter to podcasters, blah blah blah, and it started the letter with, hey, gentlemen, And I was like, this is lovely, but my answers can be women too. And it immediately was like, you're it didn't it was, like, the computer equivalent of oh my god. I'm so sorry. But it was, like, you're right. That was gender to you know, I'll try and be more conscious of my gender pronouns from now on, and it hasn't made the mistake since.

mikita

17:52

But my partner, Elsie, has told me that it does it because there's so much writing out there that can, you know, we live in a a society that's very skewed towards certain individuals and, you know, because of that some of the writing that it will do, you know, is naturally misogynistic or possibly racist, and you kinda have to really look for what biases it has because it's it's building content off a society that has those biases. So you have to be careful and just make sure that's why I see you gotta look over it and read it because and I haven't found anything racist, but the gender thing came up for me just a 1 time. Yeah. Yeah. But but, you know, she was telling me that certain prompts will elicit those responses, and and so I'm always like, always try to be specific.

mikita

18:14

And I think the more specific you are in your prompts, the easier it will be you can tell it exactly who you're talking to, or you can ask it for target market segments. You know, who's the market for this? And then it'll give you 3 segments and you go, okay, write a letter to number 2. And tell the myths so that, you know, so that it knows already who you're trying to yeah. It's pretty smart.

mikita

18:23

I mean, I just got overwhelmed with the idea of it telling me who my audience and then writing letters to it. Like, that's pretty amazing thing for a for a, yeah, for computer. That's incredible.

Jessica

18:28

That's also a great way to do, like, a split AB testing to see, like

mikita

18:31

Absolutely. I

Jessica

18:34

was just I just had that idea. But, you know, that's

mikita

18:47

a great idea. I didn't even think of that, but absolutely get bring me 2 emails so I can do an AB split test and see which 1 does better. Yeah. Yeah. I wonder if it ever become like, hey, both of these are good because I wrote them dummy, you know?

Jessica

18:51

Tell me what you mean. That's

mikita

18:56

good. We're in charge still. I'm gonna try and keep doing

Jessica

19:07

it. Yeah. And I've noticed that a lot of companies are are moving towards that. I also I've used swell AI as well.

mikita

19:10

Okay? Oh, I don't know if I know that 1. Let me look it up.

Jessica

19:24

Yeah. There there's, like, so many different things. Like, I I like Swalaya and I've Have you heard of cap is it cap show? Oh, cap show? Cap show.

Jessica

19:28

So yeah. It's similar to that. I I think

mikita

19:30

oh, yeah. It's yeah.

Jessica

19:30

The new writing

mikita

19:31

software. Okay. Uh-huh.

Jessica

19:46

And it it writes the articles. You can use the they have a built in their own chat GPT where you can actually put in, hey, create me a post for LinkedIn. Create me a post for this. Create me several quotes from my podcast.

mikita

19:57

Oo automate podcast copywriting. I never saw this before. Oh, and it's so cheap. Yes. It's both.

mikita

20:16

Yeah. I mean, well, I mean, like, for what if you have 1 podcast, it's like 29. But, you know, if you have more than 1, it's it's a if you need more than 5 uploads. But still, that is unbelievable. I love how it says pricing plans for DABLERS businesses and podcast networks, I'm gonna have to try this.

mikita

20:36

Thank you for this tool. I I keep a whole bookmark like system for these so that I can put not only them in an AI folder but exactly what things they do. The only ones I do not have success with is the art. Yeah. I cannot make a decent piece of art to save my own life.

Jessica

20:44

Don't waste. Twisted and weird. Does that happen to you as well? Yes. And I just think maybe it's just me.

Jessica

20:53

I just I can't get it to to do what I really wanted to do. It comes with something crazy and I'm like, maybe I'm not descriptive enough or I don't know I don't

mikita

21:20

know what to ask or I don't know that much about art and, like, the styles. Like, I don't know the difference between this 1 and the, you know, like, when you do the art, they have all these little prompts. And sometimes they even group them together for you, but it's even then if I'm like make me a woman podcaster in a field of flowers like it's ridiculous looking. It's either yeah. It's, like, plugged into a flower or, like, I don't know.

mikita

21:41

It's just crazy. It never works out. And maybe like you said, I'm not being descriptive enough, but I do have really good luck with the word, so I wonder if I mean, like, I'm kind of a visual thinker, and I wonder if you think in pictures, it's very hard to describe what you're seeing. It's not it's not a It's not it's not a recipe. Right?

mikita

21:50

Like, it's just whatever's in your head. It's kind of hard to get it out. So I wonder if that's it. I can't communicate my visions as well as I can like, ideas. Maybe you're like that too.

Jessica

22:02

Yeah. I can. Like, I love you in my head. And then trying to type in what I'm really want is just It doesn't that's why it doesn't come out right because I'm like, if you could just tap into this brain here and you

mikita

22:02

could

Jessica

22:04

I

mikita

22:36

just typed an email a couple weeks ago that showed, like, I just typed in bowl of fruit. And I got a bowl and it looked like fruit, but there weren't there were no fruits in that bowl. It was like, yellow, oblong object that was almost a banana or, you know, something that was a cross between a mango and an apple. Like, they were real generic looking fruits. Like, no fruit I've ever seen before, but it's funny because far away you'd be like, clearly that's a bowl of fruit, but close-up, it's like, on an alien planet.

mikita

22:47

You know, there's no fruit there, my friends. None at all. So, yeah, it's weird. The the artist the only thing I can't master. I still keep trying though just because I'm curious about it.

mikita

22:52

And I wanna there are people out there that are absolute genius is at it though, and I'm very jealous.

Jessica

23:17

They are, but I think they they they probably, like, have a lot of experience. And that's my listen, I'm telling myself. They have a lot of experience with art. And being able to communicate that in a different way. But I can That's also why it's so great to network with other people and learn from them because that a great opportunity for you to, like, cross collaborate and say, hey, how did you do that?

Jessica

23:46

Like -- Mhmm. -- and I feel like that's why I'm so excited too about coming to Shee podcast live because I feel like well, I don't feel like I know I'm gonna meet some amazing people and I've already started thing with so many people. And I'm gonna I can't let you see them actually in person versus just, you know, in this virtual space or something. So much more that connects you more when you actually see that person that you feel like you already know. So I know

mikita

23:46

1 cycle.

Jessica

24:02

Yeah. I'm just I'm just waiting to just and I do wanna make sure that I get the most from the experience. Because I did attend she podcast. My yarn is Arizona, but I attended virtual. And Yeah.

Jessica

24:09

And it was so much knowledge. It was so great. Like, I even I've applied a lot of those things. Mhmm. So I'm trying to make Yeah.

Jessica

24:39

And I'm trying to make sure that, you know, when I approach this, that I'm not gonna say, I don't yeah, strategically because I wanna make sure that I'm getting the value that I want to get. Like, I wanna make sure that, you know, I'm in the right spaces to get what I want and not get lost. In just the, you know, like, everything seems great. I wanna be everywhere and you can't be everywhere, but you can be, you know, in the places that will give you the value that you need, and the knowledge, and the connections?

mikita

25:21

Absolutely. My advice is for someone coming to a conference and something that I used to do when I was learning. The skill is just to focus your time on the next step you need to conquer. So if you've just started, focus on making sure that, you know, you have the right sound that you're coming up with the best guests that, you know, whatever goal is right after starting that your branding is on point, you know, just making sure that it all because you don't have to necessarily be ready when you publish for the first time, but you can still make changes right after that. So if you're in that phase, that's what I would focus on.

mikita

26:20

If the content and everything is down pat, but you're ready to grow, just go to the things like, if there's lessons on how to use TikTok or Instagram or how to, you know, SEO for your website, like, those are the things that I would learn if you're ready to grow, stuff that you know, and I wouldn't I think that it is really hard not to go to everything you wanna learn at 1 time because you feel like, well, I'm here, so I have to, like, suck every drop of juice out of this juice box, but there will always be another juice box, but but you are only 1 person. So if you overwhelm yourself, you will you I mean, at least for me, it ends up backfiring and I come home, not wanting to look at my notes, not wanting to watch the recording because I'm just, like, too much, too much, too much. So if you just focus on the next thing, then I find you have a much more relaxing spirit experience, and then you're much more likely to come home and apply the things that you that you learn. And I mean, it's also helpful because in every stage, you'll meet different people.

mikita

26:37

Like, there's different speakers for every stage, so you end up meeting everyone anyway. It's just gonna take a wee bit longer. Mhmm. But, yeah, that's I think that's the best way to do it is just go the next best thing. And make sure you and then even though just for this event.

mikita

27:23

If no other event in the world, just for this event, push yourself to be social and come to the parties because it's 1 of the few conferences where we try very hard not to make the parties too loud, too overwhelming, we make sure there's lots of seating, places for you to talk to people in small groups. I'm very conscious of the fact that podcasters while outspoken can be very introverted. So we try not to do loud and obnoxious partying. I mean, you know, you in fact, like, the first year we had introvert, extrovert party, and there was a place for dancing, and a place for talking. And then the next year, we had a slumber party, you know, but we try to do fun that applies to everyone that isn't just for people who wanna drink and and dance.

mikita

27:47

Not that there's anything wrong with that, but, you know, it's if you're not in the mood for that, we we make sure that there's something for you to do. So I'm just trying to encourage people to come and do it. Because it's easy to just go to your room and relax. And it's a big hotel, so it probably will feel overwhelming, but I'm just saying, don't do that if you if you just push yourself 1 time to be social because I think it's worth it. It's always worth it.

mikita

27:50

Everyone there is, like, the coolest person to hang out with, I think. So

Jessica

28:07

yes. And I think I like that you said just even if you're you feel like you're not ready, you know -- Yeah. -- to show up really because, honestly, even after I've started I was gonna do the podcast. I wasn't ready. I hit record.

Jessica

28:13

I record it. And then I wasn't sure if I was gonna actually publish it. I was like, this is real now.

mikita

28:13

Yeah.

Jessica

28:23

And I held on it for a couple of weeks. And I was like, what are you waiting for? Like, it's either never. What are you gonna do? And I was like, well, whoever wants to listen to it would definitely listen to it, let's go.

Jessica

28:25

You know? So, like,

mikita

28:36

where you you build up to that moment when you hit publish and then you hit publish and you, like, expect like explosions. Yes. Wait. I'm exactly the same as I was 2 seconds ago. Okay.

mikita

28:37

We did it. We're good. We're good.

Jessica

28:43

Yeah. I always don't know. I'm like, yeah. The the the Earth didn't open up. You didn't get swallowed in.

Jessica

28:48

No. Exactly. Nothing happened. Like, you just hit publish. Like,

mikita

28:57

that's it. Like, and then you go about your life. Like, it didn't happen. You can you can just hit publish and pretend you didn't if you'd like. And no 1 would be the wiser.

Jessica

29:14

No. Right? No. No. And I think the other I think mindset for me to get over with like you said, showing up and just participating in the conversation is that some of the insecurities you have about well, maybe I don't I don't have a podcast.

Jessica

29:41

I don't know if I should be here. I don't think my podcast is where I want it to be. There are, like, hundreds of people here. Everybody probably have the same feeling and same thoughts, which is why we're all here collaborating to grow, to to know more, to take it all to the next level. And until you show up and help yourself to build a community, then, you know, And I feel like it's all about building community when you take a chance to get out there.

Jessica

29:42

You're building community.

mikita

30:33

Yeah. And community is really what you need especially in this industry. I guess, I I was gonna say line of work, but that didn't quite But, you know, it's like building your community, whether it's the community of listeners or the community of peers, like your podcasting peers, is really important. I find that being an in person conferences gives you access to conversations that you wouldn't normally get to have because there's panels and there's people who can raise their hand and add to the discussion from the audience and that's stuff that you rarely you know, that you can't get from an ebook or an online class, you're not often taking a class at the same time as other people. So you there is a bond, and there's also a natural bond with people who are just all there with you experiencing the same thing.

mikita

30:56

Like, even that is special. You're all in the room at the same time hearing the same people, you know, eating the same food, experiencing the same ambiance, and and there's like a little like summer camp kind of. Right? Like, I don't know if you ever went to summer camp, but, like, you instantly if you're there this month for this year, then you instantly have like a like, you're just like your sister with that person forever. So yeah.

mikita

31:11

The community is great. Having that is really important, I think, because podcasting can be lonely. You know, you do it on your own. Like you said, you sit on you can sit on your episode for weeks. You're not really sure who to who you should send it to to listen.

mikita

31:26

If it sounds right, it's hard to find someone to ask like, oh god, I had this interview and now I don't wanna use it. What the heck do I say? What do I say to these people? What do I you know, or how do I get asked someone to be on and not seem like a desperate lunatic? Or you know -- Yes.

mikita

31:32

-- whatever. So, I mean, I think having that those people in your pocket is really important. So that's what we try to help with.

Jessica

31:43

Yeah. So do you have any piece of advice that you would give anyone whether they're starting their podcast or, you know, maybe they've started and not sure what direction they're in?

mikita

31:55

So, yeah, I think if you're meaning, you're not sure what to podcast about or you mean, like, once they've started, they don't know what to do next.

Jessica

31:59

Well, I no. That's a good question.

mikita

32:01

Yeah. More so. I wanna

Jessica

32:14

More so, they're not sure what to podcast about. Like, they're like, you know, I wanted this, but I'm not sure, like, what direction or where I want where I want this thing to go.

mikita

33:09

So last night, I was talking to a podcast editor who was asking me, like, what do you what does the audience wanna hear? What pitches do you want? And that and instead, I was like, you know, if you spend a lot of time trying to figure out what your audience wants you completely bypass what you have to offer because you're trying to, like, squish and mold yourself into this expectation that may or may not apply to you, but that doesn't mean that you can't use whatever skills you have and use that to make a session or a podcast that's worthy for everyone's So the best direction for a podcast is to do the thing that you already do with people off of the mic. For example, talk about chat GBT anytime someone brings it up. I have a hundred different new things that I try the new tools that I've done.

mikita

33:39

So that would be an easy podcast for for me to start. Probably lots of other people would like to start that as well. Because we're all obsessed with it at the moment. Or, you know, like or, you know, if you if you if you're constantly talking about, like, the Oscars and the Emmys and you can do you can, you know, you can talk about is it the dresses that interest you? Is it the work that interest do whatever you can talk about nonstop and RD do talk about nonstop without being paid is probably the thing that you should podcast about.

mikita

34:18

Or if there's something that you're dying to learn about, that is also something you should podcast about because through interviewing those people, you'll become an expert yourself. And this way, you're actually asking the question that everyone wants to know because you are that person that also wants know. So if you're having, like, finance and money stuff and you start a finance podcast because you're, like, I gotta figure my my life out here. So you start having people on that can help you and other people learn from that and then boom, you're I mean, you don't even have to be an expert. You just have to be obsessed with something enough to wanna talk about it week after week after week.

mikita

34:57

And then another piece of advice, if you're not sure, like, say you have a, like, a smidgen of an idea of what you might wanna podcast about. My advice is always to get a Google Doc or a piece of paper and write down all the possible topics there could be. Mhmm. So So, like, you know, I I have a coach like emotional processing coach, for example, and she was like, I don't know if I can just talk about emotions all and I was like, well, what do you, you know, typically talk about with your clients? And it was, like, anxiety anxiety about being seen anxiety in relationship of anxiety from your parents.

mikita

35:24

It just will go like, once you start the topic list, it will go on and on and on. And before you know it, you're like, wow, I have a 10 year podcasts just waiting to happen because I have clearly 500 things I could talk about, and that's gonna take the rest of my life to cover. So So that's a good way to know that you actually have something there to try and list out what each episode would be. And there's lots of different ways to do podcasts. I mean, if you if you're doing a how to.

mikita

35:43

Mhmm. You know, that's 10 episodes or 5 episodes, then you can move on to how to do something else. That's another 5 or how to do something else. That's another 5. It just depends on what you're interested in, but I do think making a list and finding the thing that, you know, when you started a show, don't be like, well, what does everyone you know, everyone's listening to crime.

mikita

36:00

All shared true crime. If you don't care about true crime, that's not gonna go very far. It has to be something that you are, like, obsessed with. And then I think it always goes well. Is that an enthusiasm like that is contagious, which is I mean, that's a great way to get listeners too is just to be obsessed with something and share it.

mikita

36:02

Yes.

Jessica

36:28

And if you ever feel like you don't know, you can always use chat GPT or Jasper to help you with those as they can spit out some great ideas for you to help you to get, you know, give you some ideas. Sometimes, I just need a little bit of creative, you know, inspiration to get me started on that wheel of kinda got with something. So, I mean, you have a lot there's a lot of resources.

mikita

36:57

Yeah. There are a lot of resources to that GPT especially, but also Google. You know, like, when you start typing something into Google and it finishes your sentences, that's really good research right there. Is finding out what other people are googling, And I believe there's like a trends dot Google dot com or something that takes there's a report that's always living that will tell you the most googled things in the last day, the last week, the last month, and, like, those are great things to start podcast. And talk about an instant audience.

mikita

37:05

You know? Like, if you know what everyone's looking up, then you're much more likely to get some traffic to you. I didn't

Jessica

37:10

think about that. That is a great idea. I think it's trends dot Google dot com,

mikita

37:42

but you can always if you just Google Google trends, you'll find it. That's kind of meta. But yeah. I mean, yeah, that's I mean, the reason I learned that trick actually when I was I was thinking about doing a t shirt store for a little while, and and of course that led me you know, at first I was researching t shirt stores led me to Etsy stores, which led me to figuring out which Etsy stores sell the most things, which led me to Google trends. Because if you wanna do something like an e commerce store, it's also good to know what products people want and when.

mikita

37:57

It happened to be in January, so it was, like, digital planners. That's what was selling like hotcakes, you know, on Etsy. Anyways, so that's how I learned that trick. I mean, I didn't actually start a store, but I get obsessed with things easily, and then I lose them just as easily.

Jessica

38:03

Don't feel bad. I'll start with 1 thing. It's like a rabbit hole later, and I'm like, that's not even where I started. This. Yeah.

Jessica

38:05

Never mind. We're done here. Yeah.

mikita

38:11

I do the same thing. I mean, and as a result, you become slightly knowledgeable about a ton of things.

Jessica

38:12

You

mikita

38:16

know? Yeah. It was just knowledgeable enough to be dangerous, and then you would love it.

Jessica

38:19

Exactly.

mikita

38:20

Yeah.

Jessica

38:20

That's

mikita

38:21

good.

Jessica

38:29

So where can people get those tickets to Xi Podcast Live and come and build community in connection?

mikita

38:46

She podcast live dot com. Our website is just she podcast dot com has an s on the end. And if anyone has any questions, they can always email me. I'm jess at sheet podcast dot com. We I will say this if you're listening.

mikita

39:14

We do have speakers already because we postponed this event since last October. So our speaker grade has been done for, like, 8 months already. So but we will probably do but that's the most common question I I get is, like, are there do you still speaker spot? So we don't, but we would but the the best idea is to come and see, in your opinion, what our content is missing. And then you and then you, you know, you pitch that, you know.

mikita

39:26

And you even say, like, I noticed last year you didn't have a lot of this, and I love to teach it if you're interested. And more likely than not when I read that, I'm like, oh my god. Yes, of course. You know? So this is a little pitching trick for speakers.

mikita

39:39

Yeah. She she podcast dot com. She podcast live dot com. And and, yeah, we would love to See you, if you're even thinking about it, you'll have the best time. It's in Washington DC this June June nineteenth through the 20 second.

mikita

39:45

It's gonna be super fun, I promise. Well, I can't wait, and I will definitely be

Jessica

40:06

there. So you can definitely connect with me, you guys, if you are planning ongoing or thinking about going, but I'll have all that in information in the show notes. Jessica, thank you so much for just coming on and sharing your wisdom to talk to us about chat GPT. And, you know, all the great things that Xi Podcast is doing and how people can get their tickets and just show up and just go forward.

mikita

40:17

Thank you so much for having me. It's been very you've been very gracious to have me on and I'm honored. Thank you so much. And it's been lovely chatting with you. It's so delightful chatting with you.

mikita

40:17

Thank

Jessica

40:23

you. You're welcome. Alright, you guys. That is all the UCT that we have to spill today. But guess what?

Jessica

40:23

You can join me each and every Tuesday for more delicious Tati. Until next time. Nava's day.